Using articles, videos, images, or one or more of these content types to promote a brand is basically called content marketing. From time to time, the course of action to improve the visibility of a brand evolves. In that way, efficient content marketing is now a key strategy for most businesses. A carefully planned content strategy is important for the constructive development of the brand. More marketers have started realizing the importance of content marketing and therefore, their focus on this strategy is on rise.
We asked a number of SEO brands how they planned to invest their budget in content marketing for the next 12 months. The results we got make it evident that businesses are catching up to the importance of effective content marketing, and are willing to spend the necessary budget in implementing these effective SEO practices!
15.8% of participants said that they would dedicate 75% of their budget to their content marketing strategy, which is quite a bit. These customers found content marketing to be the most important among other strategies. 31.6% of our respondents said they would invest 50% in content marketing. Around 42% of content marketers acknowledged that they were planning to spend 25% of their investment in content marketing.
If you are looking to drive leads and increase your ROI, it is high time to start planning your budget for a content marketing strategy. Remember the strategy you adopt should be worth spending on.
Keep watching this space. We will be posting the full results of our survey, shortly.