We understand that people don’t want to be marketed to, they want to be communicated with. Advertising should be pleasurable, handsome, and evoke marvelous human reaction. Advertising should also coax products and companies to be better. A convincing message focuses on emotions, while maintaining a balance with logic. Emotions create movement and action. Our use of emotion creates a foundation for logic. We call this balance “The twin engines of persuasion and influence.” Maintaining this balance of logic and emotion is critical to protecting a brand’s quality and reputation.
Year Founded: 2012